by: Zhiqi Zhou
In "Colonize This! Young Women of Color on Today's Feminism," the author not only depicts feminism but also feminism of colors which sparks my brain in a multi-racial way. We have been talking about feminism all along in this class, and I am not going to address feminism any more. I want to point out my concerns of racism on mass media nowadays. In 2010, US demographics census reports: Whites are 63.7%, Blacks are 12.2%, Hispanic or Latino are 16.3% of the US population. Now, let us move the focus of our eyes to the mass media, TV, advertisements, movies, newspaper. Generally, this demographic statistics tells us, for every 6 white people you see on mass media, there should be an appearance of a black person, or for every 4 white people, you should see a Hispanic person. Is it how things are in real life? My answers is no. To intuitively support my point of view, I want to use a Corona commercial as example. In the commercial, there are four people drinking on the beach, and three of them are white and one is black. The commercial majorly focus on a white couple flirting with each other and drinking corona. Surprisingly, the black person in the commercial only makes a "hard-to-see" appearance. What did I think when I saw the commercial? I thought the commercial maker didn't want the commercial to be too racist so he or she put a black clown there to make it appear less offensive. However, all of this seems to be so overly done that audience like me would obviously notice the commercial maker's intention and the black "clown."
Corona Commercial Link:
http://www.youtube.com/watch?v=4bfsE-VMqQk
